Our World Cancer Day activities

Icon's 2021 World Cancer Day campaign

This World Cancer Day and every day, Icon are ready to stand-up, act and create change for cancer patients globally, and to take positive action by showing our patients, partners and colleagues that we stand together for a world less burdened by cancer.

In 2021, our international network across Australia, New Zealand, Singapore, Mainland China and Hong Kong showed our support with the following activities:

Icon Wall of Hearts (online message board)

In support of the 2021 World Cancer Day campaign, Icon encouraged patients, loved ones and our teams and partners to submit virtual heartfelt ‘I AM and I WILL’ messages to symbolise our commitment to easing the cancer burden, and to provide messages of hope for those that need it most.

Messages received are shared with the world via Icon’s Wall of Hearts.

21 Days to Impact Challenge

In 2021, Icon Group’s leaders proudly participated in the Union for International Cancer Control’s  World Cancer Day 21 Days to Impact Challenge.

Icon Group CEO, Mark Middleton and Group Executive – Icon Cancer Centre ASEAN, Serena Wee spoke up about the global cancer burden every single day for 21 days leading up to World Cancer Day on 4 February in an effort to place cancer at the forefront. Connect with Mark Middleton and Serena Wee on LinkedIn to view their 21 day challenge from 14 January 2021.

Light up cities

Every year as part of World Cancer Day the Union for International Cancer Control’s (UICC) light up famous landmarks around the world in blue and orange to mark the World Cancer Day on 4 February.

Icon work alongside UICC to organise lighting up landmarks across Australia and New Zealand. In 2021, Icon organised 41 landmarks to light up in blue and orange across Australia and New Zealand.


SkyPoint, Gold Coast
Brisbane City Hall
Story Bridge, Brisbane City
Victoria Bridge, Brisbane City
Reddacliff Place sculptures, Brisbane City
Architectural Wall at the Wickham Terrace car park, Brisbane City
Queensland Parliament House, Brisbane City
Suncorp Stadium, Brisbane
Tropical Dome at Mt Coot-tha Botanic Gardens
Queensland Tennis Centre, Brisbane
Townsville Sign
Wharton Reef Lighthouse, Townsville
Victoria Bridge, Townsville
George Roberts Bridge, Townsville
Old Magistrates Court House, Townsville
Little Fletcher Bridge, Townsville
Empire Theatre, Toowoomba
Munro Martin Parklands, Cairns

New South Wales
Big Banana, Coffs Harbour
Luminous – Darling Quarter, Sydney
Newcastle City Hall Clock Tower

Old Parliament House
National Carillon
Telstra Tower
Royal Australian Mint

AAMI Park, Melbourne
Melbourne Star Observation Wheel
Geelong Catenary Lights (Malop & Moorabool Streets)

South Australia
Adelaide Convention Centre
Adelaide Oval
Adelaide Town Hall

Western Australia
The Bell Tower, Perth
Perth Concert Hall
Elizabeth Quay, Perth

New Zealand

North Island
Eden Park, Auckland
Victoria Bridge, Hamilton
Michael Fowler Centre, Wellington
Carter Fountain & Trees at Oriental Bay, Wellington

South Island
Christchurch Airport Terminal + Airways Tower
Oamaru Opera House


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