Alicia completed a Bachelor of Arts / Journalism at Queensland University of Technology (QUT) in 2013, graduating as the year’s Best Online Journalist and Finalist in the industry’s national Ossie Awards for Student Journalism. During this time, Alicia worked part-time at Oncology Research Australia (ORA) the not-for-profit research arm of Radiation Oncology Queensland (ROQ), now part of Icon Group’s research function.
While undertaking several internships across print and online companies, including assistant editor of local publications, she continued to evolve her knowledge of the healthcare landscape through her time at ORA as well as her time at ROQ. As ROQ became part of Icon Group Alicia moved into the Brand and Communications team as a marketing assistant. Since that time she has developed her skills in marketing and communications, adapting her journalism background to deliver results for Icon’s public relations.
Moving into a marketing and communications advisor role, Alicia supported Queensland cancer centres to help deliver strategic marketing plans and the promotion of services across varied stakeholders.