Meet Julie Crouch

Helping provide treatment when no one else can

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A conversation with Icon’s Group Director Molecular Oncology, Julie Crouch 

With the patient at the heart, Julie Crouch has helped shape the future of cancer care in Australia, driving innovation in diagnostics and ensuring patients can receive world-class treatment closer to homeShe shares her extensive career in nuclear medicine and work on advancing diagnostic and treatment options in Australia and abroad. 

Julie had a different pathway to many when pursuing a medical career. She grew up in the UK, and was quite academic during her early years, but in her final years of school, Julie chose to leave and get a job. It was a comment from her new employer about returning to study that encouraged her to apply for a science scholarship with the NHS – rotating in different medical fields before choosing nuclear medicine.  

“I’m grateful I took up the opportunity to return to study – the scholarship gave me so many opportunities to learn and grow – and set the framework of a successful career in healthcare,” Julie explained. 

“I’ve had a varied career which has allowed me to contribute to the nuclear medicine field.” 

Julie has left her mark on the Australian market – setting up the first Positron Emission Tomography (PET) and cyclotron service in Western Australia which was a great team initiative in the public system, a founding director of Oceanic Medical Imaging WA and setting up large theranostics programs globally.   

Julie joined Icon in 2022, being drawn in by our culture and mission.  

“I was very intrigued by the role in molecular oncology, but what drew me to Icon was the culture and the strong focus on patient care,” Julie exclaimed. 

“There is also such a strong focus on listening to clinical staff and including their voices when choosing the best options for patient care – which is how it should be.” 

Connection at the heart of nuclear medicine  

For Julie, nuclear medicine was ever evolving and exciting, allowing her to continuously learn and combine her love of physics and research to deliver exceptional patient care.  

“It’s such a unique field, encompassing many aspects of healthcare – imaging, therapy and pharmaceutical – with a focus on analysis while still being patient-facing,” Julie said. 

“This unique mix allows us to provide many more options for patients when all other treatments are exhausted – and making a difference is what I love most.” 

Image: Julie with the Icon team at Bali International Hospital 

Contributing to the best possible care  

Julie has dedicated her career to pushing for better patient outcomes through innovation.  

In 2001, Julie set up the PET-CT and cyclotron service at Charles Gardiner Hospital in Western Australia, the first in the state. 

“I had the privilege of setting up a program with an amazing multidisciplinary team from the ground up, it was challenging, but it made it extra special to provide patients with PET imaging closer to home, as before they had to fly to Sydney or Melbourne.”  

Julie also propelled the Australian imaging market forward, setting up Oceanic Medical Imaging, an independent business which introduced PSMA PET imaging in WA in 2016. 

“We’re truly so innovative here in Australia, and it was a real highlight for me bringing new technologies specific to different types of oncology patients,” said Julie. 

Advancing molecular oncology at Icon 

Since she joined Icon, Julie has been working on establishing Icon’s molecular oncology strategy – focusing on Theranostics and nuclear medical imaging services. Icon now delivers a theranostics service at Icon Cancer Centre North Lakes in Brisbane and has announced a dedicated full service theranostics and molecular imaging centre at Hollywood Medical Centre in Perth,  Western Australia. 

“Molecular oncology and nuclear medicine are relatively new areas at Icon, the development of the clinical governance framework for new techniques and procedures with a team approach is really important to allow us to set the foundations for future growth,” said Julie. 

“We’re looking to expand the program to four to five sites in the next couple of years, as well as across our global network so we can bring the latest care to more people.” 

Future of healthcare 

Julie said there is more to come – ultimately providing better outcomes for patients globally.  

“In 2019, the NIH ASTRO predicted by 2035, 60 per cent of cancer care globally will be Theranostics or radiopharmaceutical care,” Julie explained. 

“Many people at the time laughed at this, but it’s become more obvious that this will be the future and my goal is to show the industry and patients the benefits of this treatment.” 

Connect with Julie Crouch on LinkedIn 

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