Icon Group is spreading messages of hope this World Cancer Day through a Blooms of Hope campaign. Throughout January and on World Cancer Day, Icon is encouraging patients, team members and healthcare partners to write a message of hope on a cut-out flower and add it to their centre’s World Cancer Day display.
Growing the Blooms of Hope across Icon’s international network of cancer centres represents our global commitment to improving cancer care and caring for our patients on World Cancer Day and every day. The flowers represent the national flowers of the fine countries Icon has locations: Australia (Golden wattle), Hong Kong (Bauhinia x Blakeana), Mainland China (Peony), New Zealand (Kowhai), Singapore (Vanda Miss Joaquim) and England (Tudor Rose).
Icon Group are also encouraging staff, healthcare partners, and patients to write messages of hope, advice and encouragement on a board and share to their social media. These visual activities represent Icon Group’s voice in the cancer conversation and our dedication to reducing the growing cancer burden.